Learn the Basic Principles of Marketing

The basic principles of marketing have long consisted of product, price, place and promotion. For a marketing strategy to be effective, the four components must be used correctly. Today’s world has shifted focus onto the consumer as central to marketing strategy with the 4C’s of marketing: Customer value; Cost to satisfy; Convenience to buy; and Communication. These concepts are also framed as the 4A’s: Acceptability; Affordability; Accessibility; and Awareness.

The challenge for business owners and industry professionals is to determine the appropriate method for each area, and integrate successfully. This 60-minute workshop will introduce participants to these four components through a series of real-time examples and interactive discussion on Monday, September 28 at 6 pm via Zoom.

Speaker Bio:

This virtual workshop will be facilitated by Kelly Sumption, Vice President, Client Marketing at Synchrony Financial. A liberal arts graduate herself (Wittenberg University, English major), Kelly has nearly twenty years of experience in marketing at major retail and financial services corporations, including Macy’s, GE Capital, and Synchrony Financial. Kelly has recently transitioned to permanent remote work and resides in Dublin, Ohio with her husband, two sons, and the family dog.